Category Archives: Retail Communications
Sony Blu-ray Disc™ Home Theatre Systems Catalogue & POP
From 3D cinema to 3D surround sound and Internet connectivity, the Sony Blu-ray Disc™ Home Theatre Systems catalogue is a showcase of Sony’s newest and most advanced audio and video technologies. This annual catalogue keeps consumers updated on the premium … Read more…
Sony DVD Home Theatre Systems Catalogue & POP
The annual catalogue is focused on innovative audio-visual technology as well design in the Sony Home Theatre Systems. It shows consumers the DVD home entertainment set-up and features the different Monolithic Design systems that they can choose from. Along with … Read more…
Sony Blu-ray Disc™ Players Catalogue & POP
The annual catalogue features the latest technology and innovation in the Sony Blu-ray Disc™ Players. It details the HD entertainment options one can enjoy, from 3D movies to Internet content, Karaoke and more. The POP materials complement the catalogue by … Read more…
Sony Walkman® B160 Collaterals
To generate interest and desire for Sony’s Wearable Walkman®, an in-store campaign composed of key art, leaflet and POP was created. Communication was focused on style; the Walkman® B160 comes with illuminating LEDs in various colours and a clever clip-on … Read more…
Sony Portable DVD Player POP
To generate interest and communicate the many features of the Sony Portable DVD Players, different POP materials were designed to show the product in use. The main images used visualise the product range’s promise of convenient and take-anywhere entertainment.
Sony DVD Player POP
To increase awareness and effect preference in-store for Sony’s range of DVD Players, various POP materials are developed to highlight the message of optimum performance in playability. The communication is seamlessly carried out from poster to mountain display and wobbler.
