Equitance is a leading holistic beauty brand from Japan offering a wide range of natural skin care products.

The Task
As a leading brand in Japan known for their quality brightening and anti-aging products, the brand had decided to expand into Southeast Asia beginning with Singapore.

The Solution
We held a weeklong promotional event at Westgate, where shoppers were treated to free tasting of Equitance’s all-natural collagen drink as well as free trial samples of their products. The campaign was a success, exceeding our client’s expectations and initial objectives.