KrisShop is the inflight shopping catalogue of Singapore Airlines, operated by DFASS (Singapore).

 The Task

To attract SIA passengers to purchase inflight mementoes supplied by KrisShop.

 The Solution

The inflight catalogue was given a revamp to make it more accessible and attractive to shoppers. The items were categorised according to Beauty, Timepieces, Liquors and Wines, Accessories, Lifestyle, Travel Essentials and SIA Collectibles. Icons were also developed to highlight popular items and new offerings.