The Ora2 Smile Contest is a South-east Asian regional contest to select the official brand Ambassadors from Singapore, Thailand, Taiwan and Malaysia.

The Task
To organize and manage the contest for Singapore in conjunction with a marketing event.

The Solution
Our creatives teamed up with Kombi Rocks to provide free instant photo prints and limited-edition sample giveaways. The brand’s Facebook page was utilized to spread the word. Banners and sticker decals were used at the event to attract passersby.

There was an overall positive response during the campaign period, seeing an increase in the number of participants. It also achieved a greater brand awareness for the company.