SEED is a Japanese contact lens manufacturer founded in 1957. For over half a century, it has been researching on how to create more comfortable contact lenses for Asian customers.

The Task
To commemorate the official launch of SEED Contact Lens Asia.

The Solution
An official launch event for media, dealers and distributors was organised at Pan Pacific Hotel, where SEED 1dayPure and 2weekPure contact lenses were introduced. Guests were given the opportunity to interact with the SEED President and other senior executives, and attend a seminar conducted by Dr. Motozumi Itoi from Tokyo Juntendo University.