Toshiba is one of the leading PC brands in Vietnam, with fresh and innovative products always being introduced in its roster.

The Task
To generate interest and create buzz for the various Toshiba laptops available in Vietnam.

The Solution
A campaign featuring the popular young Vietnamese celebrity Tang Thanh Ha. “Switch on Your Dream” presents Toshiba laptops, as essentials that will help someone like Tang Thanh Ha in the pursuit of her dreams. Whether you’re an office worker, an actress or a university student, there’s a Toshiba laptop that meets your needs.