To commemorate Singapore’s 50 years of independence, Unicharm rolled out two gift campaigns – the Mamypoko SG50 baby campaign and the SG50 Unicharm active life campaign.

The Task
To manage the campaign, minor campaign collaterals and to develop two database-driven micro websites for users to submit their relevant information in order to take part in the campaign.

The Solution
Our web team swiftly proceeded to develop two robust, user-centric micro websites, while our service team worked diligently to ensure the event went smoothly. This included post campaign processes such as the lucky draw selection, winner notifications through prize collection.