TOYOTA is one of the world’s leading car manufacturers. As part of its strategic expansion into the Southeast Asia market, the VIOS has been remodelled in 2013 to appeal to a new generation of car owners.

The Task
To reach out to a new generation of potential first-time car owners in Southeast Asia; and provide an interactive marketing tool to sales staff.

The Solution
An iPad application that allows consumers to explore the new VIOS at their own leisure. Improvements made to the new model were detailed section by section, while additional footage such as interview clips with the VIOS Chief Engineer and his development team were incorporated in the app, along with promotional videos and images.