Wakudoki – Toyota’s first digitally driven campaign was introduced as part of Toyota’s regional initiative to capture the interest of youths. The campaign consisted of a series of videos and a dance contest, with its first video surpassing 1.5 million views within six weeks.

The Task
We were assigned to manage the campaign’s digital communications through the brand’s Facebook page.

The Solution
With all eyes on the dance contest which involved dancers from across the region, the brand’s Facebook page saw a significant increase in its traffic. Through the careful monitoring and management of the Facebook page, our Web Team was able to ensure there were no hiccups for contestants, fans and users alike.