Honda is one of the leading scooter/motorcycle brands in Vietnam. To meet the demands of the riding customers, it constantly introduces exciting models to its line-up.

The Task
To introduce the Honda Wave RS motorcycle to a young Vietnamese market.

The Solution
The print ad and catalogue campaign makes use of eye-catching comics style illustration as main visuals. The Honda Wave RS is shown as a star on every road it travels, its impressive performance gets the approval of a hip, young rider.