Sony VAIO laptops have been well received by PC users. With the advent of tablets and hand-held devices, Sony was inspired to compete by incorporating their audio, video, gaming and computing innovations in the Sony VAIO range of tablets.
To create awareness and encourage purchase for the Sony VAIO range of tablets.
An integrated campaign with the theme All Our Innovations Folded Into One. The multimedia campaign included print and digital advertising, POPs, and a series of weekly guerilla events at busy Orchard Road. Our work scope included strategic planning, creative development and production coordination, event planning and coordination.