SRIXON is a leading Japanese golf brand. It manufactures a cutting-edge product line that includes golf clubs and golf balls under the brand names SRIXON and XXIO. Despite its fame in Japan, awareness for the brand in Southeast Asia is low.

The Task
To build awareness and preference for XXIO, Japan’s no. 1 golf brand, among golfers all around Asia.

The Solution
A print and POP campaign that reinforced XXIO’s heritage as an innovator and pioneer of many golf technologies. The first phase presented XXIO’s hero product and club technology, while the second phase featured various testimonials from amateur and professional XXIO users all around Asia.  Our work scope included strategic planning, creative development and production coordination.