ZEN-NOH is Japan’s National Federation of Agricultural Cooperative Association.

The Task
To introduce authentic ZEN-NOH Wagyu to consumers in Singapore.

The Solution
A “Wagyu Appreciation Event” was organised for invited guests, where they were given an introduction of ZEN-NOH and the different variations of Wagyu. The highlight of the evening for many guests was undoubtedly the sampling of premium ZEN-NOH Wagyu imported from Japan.