The Promise

“The Promise” is Toyota’s safety campaign video produced in Singapore for the Asian region.

The Task
To create a meaningful video to showcase the importance of belting on.

The Solution
Our creative team worked closely with the client and production team to emotionally tug on the heartstrings of thousands across the region. The campaign video garnered over 1.8 million views on YouTube, proving to be one of our most successful campaigns for 2016.